BNPL Business Valuation: Metrics That Matter After the Hype

Buy-now-pay-later, or BNPL, has moved from a high-growth fintech story to a more disciplined valuation conversation. For Atlanta business owners, investors, and advisors, the question is no longer whether BNPL can scale, but whether its growth is producing durable economics. In today’s market, valuation depends heavily on gross merchandise value (GMV), merchant fee rate, default […]

Neobank Valuation: How Digital Banks Are Priced by Investors

Executive Summary: Neobank valuation is different from the way investors value traditional banks. Instead of focusing primarily on price-to-book multiples, buyers and investors assess digital bank quality through deposits per user, customer acquisition cost, revenue per account, net revenue retention, churn, and the path to profitability. For Atlanta business owners, especially fintech founders and financial […]

How to Value a Payment Processing Company

Executive Summary: Valuing a payment processing company requires a close look at the economics that actually drive cash flow, including total payment volume (TPV), take rate, gross margin, and churn. Buyers and investors use these metrics to determine whether a processor is a high-quality, scalable payments platform or a lower-margin infrastructure business with limited pricing […]

Fintech Business Valuation: How Investors Price Financial Technology Companies

Executive Summary: Fintech companies are valued differently from traditional businesses because investors look beyond current earnings and focus on revenue quality, product scalability, regulatory durability, and long-term operating leverage. In payments, lending, and neobanking, valuation often hinges on revenue multiples, growth rates, customer retention, gross margin profile, and the strength of a company’s compliance or […]

SaaS Business Valuation: How to Value a Software Company

Executive Summary: Valuing a SaaS business requires more than applying a traditional EBITDA multiple. Because software companies often reinvest heavily in growth and may report limited near-term earnings, buyers and investors focus on recurring revenue, ARR growth, net revenue retention, churn, and profitability signals that point to future cash flow. For Atlanta business owners, especially […]

Case Study: Valuation of an Early-Stage Global Digital Advertising Agency

Los Angeles Business Valuations was engaged by the owner of a rapidly growing digital advertising agency founded in 2019. The agency sought a valuation for internal planning and preparation for a potential transaction with external investors. Despite being in business for less than five years, the agency had experienced exponential growth, expanding into major international […]